Be Socially Smart


Posted in Social media basics by besociallysmart on September 9, 2009

Social media is the new wave that all marketers are trying to ride, but with all the new information every day on the do’s and don’ts in this social space, it is easy for us to get lost in all the chatter and hype.

 Even though social media is new, all we really need to do is take a step back in time to learn how to use this tool.  Remember that book All I Really Need To Know I Learned In Kindergarten by Robert Fulghum?  All the basics for all aspects of life, including work, are in that book.  Here are the first three things he list:


The competitive environment we work in (especially in this economy), pressures us to either keep good information to ourselves or take business from others.  The truth is that we need to share with each other and we will all be better off for it.  The same mold will not fit all, but we can share an experience, idea, etc with each other and adapt it to our own business model and help our company and ultimately economy, by increasing business and adding new jobs.


In the social media world, this means don’t pay for followers on Twitter or fans on Facebook.  If you are lucky, this will do nothing to your brand, but most likely it will be a PR nightmare.  Social media is a platform for consumers to engage, so don’t abuse this tool!


You don’t have to be the bully to win the fight; so don’t talk bad about your competitors.  People will be more interested in your company if you are positive about your company and your competitors. 

Imagine this:  You walk in to a store and cannot get any customer service (which, I don’t understand, you would think you would get more customer service in this economy, but you don’t).  You decide to go to the store down the street in hopes of better customer service and the sales associate chimes in on the conversation with you about how bad the store down the street is, when really you were just burning off some steam most likely from other things going on in your life at the time.  After you think about the situation, you realize the sales associate was in the wrong to chime in.  If he or she had just said, “I’m sorry about that experience, but I would love to make it up to you here,” or something of that nature, you would be more likely to go back to that store and be a loyal customer.

So there it is – Robert Fulghum’s first three kindergarten lessons applied to social media.
Don’t forget to continue the conversation on twitter with me @valenciavl


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